Havana Club trademark dispute heats up

Ownership of the disputed Cuban rum trademark “Havana Club” has flared up again as the EU opens a World Trade Organisation case against the US over who owns the name.

LONDON (Brand Republic) - Ownership of the disputed Cuban rum trademark “Havana Club” has flared up again as the EU opens a World Trade Organisation case against the US over who owns the name.

The EU has asked the WTO to override a US law blocking French company Pernod Ricard from suing Bacardi over the use of the brand in the States.

The legal wrangle began in 1996 when Havana Club Holdings -- a joint venture between Pernod Ricard and a Cuban company -- filed a trademark infringement lawsuit against Bacardi, which was using the Havana Club name in the US.

A US court, however, blocked the lawsuit, saying that under US law the trademark could not be registered in the US because it originally belonged to a Cuban family whose assets were confiscated by Castro’s government in 1959.

The EU claims that the US is violating international trademark rules. The WTO is to deal with the EU’s request on July 27.



Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
The top 10 brands favoured by Remainers and Brexiters
Shares0
Share

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Just published