Lucozade Sport 'Faster. Stronger. For longer' by Grey London

Three athletes aiming to impress in the London 2012 Olympic Games – Mo Farah, Phillips Idowu and Louis Smith – star in the ad, alongside the brand’s latest signing, the Manchester United and England winger Ashley Young.

The work, by Grey London, was written by Ben Beale and Rory Forrest, and art directed by Ryan Connolly. It was directed by Ben Newman through Pulse Films.

Credits

Executive creative director
Creative director
Copywriters
Art director
Agency producer
Account manager
Business director
Managing partner
Planner
Media agency
Media planner
Production company
Producer
Director
Post-production
Audio post-production

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