Tesco plans rapid global expansion for F&F brand

Tesco aims to make its F&F fashion label a major global brand by unveiling a new franchise model.

Tesco: announces new fanchise model for its F& F clothing range
Tesco: announces new fanchise model for its F& F clothing range

The franchise will allow local partners to sell the F&F range in a number of settings, including standalone stores within shopping centres and units within department stores and hypermarkets.

F&F clothing and accessories will first launch as a franchise in Saudi Arabia later this year after Tesco struck a partnership with retailer Fawaz Abdulaziz Al Hokair.

Tesco is already selling the brand in 11 countries, mainly in central Europe, as it aims to make it "the world's leading brand of affordable fashion".

F&F is already being sold in standalone stores in the Czech Republic as Tesco attempts to refine ideas on which the franchise format will be based.

Follow Matthew Chapman at @mattchapmanUK

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

MOST READ

BBH deputy ECD Caroline Pay exits
Share

1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

Just published