Gershon starts immediately and will be responsible for the 50 Abercrombie & Kent companies around the world. She will oversee marketing and sales of its lodges, camps and ships.
Gershon will also oversee Abercrombie & Kent’s central marketing function and head up its cross-group marketing initiatives, as it looks to open up new marketing channels.
Gershon previously worked at Circle, the employee co-owned private & NHS hospital operator, as sales and marketing director for BMI and as director of multimedia sales at Thomas Cook. She was also a founding member of Silverjet, the business class airline.
Abercrombie and Kent was founded as an African safari company in 1962. It has 50 offices in 25 countries and offers luxury travel services across seven continents.
Follow John Reynolds on Twitter @johnreynolds10