Abercrombie & Kent appoints Thomas Cook exec to head marketing

Abercrombie & Kent, the luxury and adventure travel group, has appointed former Thomas Cook executive Katherine Gershon as group sales & marketing director, charged with opening up new markets.

Katherine Gershon, group sales & marketing director, Abercrombie & Kent
Katherine Gershon, group sales & marketing director, Abercrombie & Kent

Gershon starts immediately and will be responsible for the 50 Abercrombie & Kent companies around the world. She will oversee marketing and sales of its lodges, camps and ships.

Gershon will also oversee Abercrombie & Kent’s central marketing function and head up its cross-group marketing initiatives, as it looks to open up new marketing channels.

Gershon previously worked at Circle, the employee co-owned private & NHS hospital operator, as sales and marketing director for BMI and as director of multimedia sales at Thomas Cook. She was also a founding member of Silverjet, the business class airline.

Abercrombie and Kent was founded as an African safari company in 1962. It has 50 offices in 25 countries and offers luxury travel services across seven continents.

Follow John Reynolds on Twitter @johnreynolds10


Topics

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

MOST READ

BBH deputy ECD Caroline Pay exits
Share

1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

Just published