You're so First Choice

campaignlive.co.uk, Thursday, 19 January 2012 08:00AM

Diary wonders where Beattie McGuinness Bungay got the idea for its recent First Choice ad, featuring an ordinary bloke getting treated like a hero by a crowd of strangers.

Not wanting to cast aspersions or anything, but it is not dissimilar to Mother's Moneysupermarket.com campaign, where an ordinary bloke gets treated like a hero by a crowd of strangers. Still, the public don't seem to care - the First Choice soundtrack, Good Feeling by Flo Rida, went to number one in the singles chart after the ad came out.

This article was first published on campaignlive.co.uk

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