campaignlive.co.uk, Thursday, 19 January 2012 08:00AM
No, it's not a documentary about JWT's account management department, but the latest stunt by Saatchi & Saatchi to promote its summer scholarship scheme for 2012. Saatchis is creating an online film that shows the slick spiv driving his desk through the financial district to arrive at Saatchis' Charlotte Street office. To view it, go to www.saatchi.co.uk/graduate_recruitment. The agency is hoping to attract applications from City slickers looking for a career change as well as new graduates. It wouldn't be the first agency to hire the odd merchant banker.
This article was first published on campaignlive.co.uk