The campaign will launch with a teaser video created by Bartle Bogle Hegarty and directed by Chris Palmer that is designed to show the impact of the "Lynx Effect" on both sexes.

A female cop and a male robber run through the streets in a seemingly intense chase scene. The film ends with the strapline: "Nothing will ever be the same again."

It was created by Daniel Schaefer and Szymon Rose. The production company was Gorgeous.

The £7.2 million campaign will cover TV, digital, cinema, out-of-home and PR. A TV ad that features people who are wearing the fragrance causing chaos will break in the UK on 1 February.

This article was first published on Campaign Work

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs