campaignlive.co.uk, Thursday, 26 January 2012 08:00AM
"Usain Bolt puts in a game performance with a blond goatee beard as the Virgin boss Sir Richard Branson, while his famous lightning pose is humorously used to show Virgin Media's web address. It makes you think that, if the whole campaign had been this good, the account might never have been reviewed." The ad was written by Tony Miller, art directed by Gary Anderson and directed by Seth Gordon through Moxie Films.
This article was first published on campaignlive.co.uk