Outdoor Plus brings The Spire to West London

Nike and BMW are among the first advertisers on The Spire, a 20 metre-high digital outdoor advertising structure launched by Outdoor Plus on the A40 Western Avenue this week.

The Spire: Outdoor Plus brings the format to West London
The Spire: Outdoor Plus brings the format to West London

The Spire offers advertisers access to a dedicated commuter and business audience – balanced male: female and 60% ABC1 – targeting both inbound and outbound traffic from West to Central London.

It can deliver more than 1.8 million impacts over a two-week campaign and is sold as four 10-second slots in a 40-second loop.

New creative can be uploaded within minutes and there are few restrictions in terms of campaign duration.

Grant Branfoot, sales director at Outdoor Plus, said: "Being the fastest growing sector in the Outdoor marketplace, we are excited with the new opportunity we are bringing to the outdoor market.

"The potential for advertisers is vast and through the addition of The Spire to our expanding digital portfolio, we believe we can help advertisers truly exploit the immediacy, the creative possibilities and the opportunity for highly targeted messaging which is associated with large format outdoor digital screens."

Outdoor Plus already has large format digital inventory which includes The Eye in Holborn and the Euston Road Underpass screens.


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 The big adland divide: culture vs collateral

The industry is splitting into agencies that make marketing collateral and those creating culture, says Adam & Eve/DDB's David Golding.

YouTube to stop 30-second unskippable ads

1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

Just published