T-Mobile rolls out 'Full Monty' unlimited deal

T-Mobile is launching a proposition called 'The Full Monty' this week, which will offer customers unlimited calls, texts and data, with a major campaign coinciding with new activity from sister brand Orange.

T-Mobile: the T-Mobile Royal Wedding Dance 2011 by Saatchi & Saatchi
T-Mobile: the T-Mobile Royal Wedding Dance 2011 by Saatchi & Saatchi

T-Mobile customers will be able to sign up to the uncapped package from 1 February for £41 a month.

The unlimited data package will also include tethering, which allows the phone to be used to provide a Wi-Fi connection for other computers and tablets.

It is believed T-Mobile hopes the proposition will position it as a good-value brand that can compete with O2 and Vodafone, while offering the prices of Three and Tesco Mobile.

Three currently offers unlimited data and tethering for £25 a month via its One Plan, but caps cross-network calls at 2,000 minutes.

The Orange campaign will also launch this week, but will not involve a new proposition.

A spokeswoman for the parent company Everything Everywhere said: "There's not actually a new proposition for the Orange campaign. It will be a proposition that we already have out there.

Speculation about the future of the T-Mobile and Orange brands was sparked once again earlier this month by a bond issue prospectus issued by Everything Everywhere, which said: "The development of an additional or new brand is an option under consideration, which may be complementary to or in substitution for one or both of the existing brands of T-Mobile and Orange."

Follow Matthew Chapman at @mattchapmanUK

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More