AgencySaatchi & Saatchi London
The work is a change in style from T-Mobile’s main brand advertising, which has revolved around flashmob events.
The first spot opens on a village where a group of grannies walking down a hill are joined by a marching band, pets and football fans.
Viewers are directed to the brand’s Facebook page, www.facebook.com/TMobileUK, where they can see its deals and win prizes.
The 90-second spot will launch on T-Mobile’s social media channels – Facebook, Twitter and YouTube – followed by TV on 4 February.
It was written by Dan Warner, art directed by Andy Vasey, and directed and produced by Traktor.