Campaign Viral Chart: Honda's Ferris ad is top of the class

By Ben Hall, campaignlive.co.uk, Friday, 03 February 2012 08:30AM

Honda's homage to 'Ferris Bueller's Day Off', featuring Matthew Broderick, tops this week's chart with 210,709 shares, beating Finnair and five other Super Bowl ads.

Matthew Broderick: Honda's Super Bowl skive ad was shared 210,709 times this week

Matthew Broderick: Honda's Super Bowl skive ad was shared 210,709 times this week

Appetite for RPA's idea was so big that the teaser for "Matthew's day off" was shared 90,178 times this week, earning third place.

Last week's most-shared ad, Volkswagen's Super Bowl teaser "bark side", falls to fourth position this week with more than 80,000 shares.

"The dog strikes back", the ad VW has created to be shown on TV during the big game on Sunday, is in fifth position.

Three further game-day ads, from Audi, Acura and H&M, have entered the lower half of the chart, each securing at least 13,000 views.

The chart, produced in conjunction with Unruly, ranks ads according to the number of times they have been shared on Facebook, Twitter and the blogosphere.

Ads launched more than 30-days ago are not included.

Due to technical issues with Twitter's API, shares from the social network have not been included in this week's count.


1. Honda 'Matthew's day off' by RPA, California

210,709 shares this week

All time: 226,494 shares


2. Finnair 'India's republic day dance' created in-house

118,401 shares this week

All time: 173,705 shares


3. Honda 'coming soon' by RPA, California

90,178 shares this week

All time: 93,148 shares


4. Volkswagen 'the bark side' by Deutsch, LA

87,078 shares this week

All time: 654,425 shares


5. Volkswagen 'the dog strikes back' by Deutsch, LA

53,210 shares this week

All time: 66,519 shares


6. Audi 'Vampire party' by Venables Bell & Partners, San Francisco

39,996 shares this week

All time: 44,161 shares


7. Acura 'transactions' by rp&, LA

31,532 shares this week

All time: 33,215 shares


8. Nike '#kobesystem' by Wieden+Kennedy

26,890 shares this week

All time: 33,028 shares


9. H&M 'David Beckham bodywear' created in-house

13,351 shares this week

All time: 15,026 shares


10. Type 'the joy of books' by Lowe Roche, Toronto

11,824 shares this week

All time: 249,636 shares

This article was first published on campaignlive.co.uk

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