England rugby clash with Scotland peaks at 8.3 million

Be the first to comment
TV viewing: the England-Scotland Six Nations clash drew a peak 8.3 million viewers
TV viewing: the England-Scotland Six Nations clash drew a peak 8.3 million viewers

England's opening Six Nations victory against Scotland was watched by a peak audience of 8.3 million viewers on BBC One, making it Saturday's highest-rating TV programme.

BBC One’s coverage of the match, starting at 4.30pm and finishing at 7pm, attracted an average audience of 6.5 million viewers.

The away victory for England drew 30.3% of the available audience, outdoing the likes of ‘Come Dine With Me’ on Channel 4 and ‘New You’ve Been Framed’ on ITV1.

The day’s other rugby match between France and Italy managed an average of 2.9 million viewers earlier in the afternoon on the same channel.

Later in the evening, ITV1’s ‘Take Me Out’ pulled in an average 5.1 million viewers, including ITV1 HD and ITV1 + 1 ratings.

BBC One’s late night football highlights programme ‘Match of the Day’ was watched by 4.6 million viewers.

Follow Daniel Farey-Jones on Twitter @danfareyjones


SUBSCRIBE TO CAMPAIGN

Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.

SUBSCRIBE

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Happy 12th birthday, Facebook - what's next for the world's most powerful tween?
Share

1 Happy 12th birthday, Facebook - what's next for the world's most powerful tween?

The social network celebrates its latest birthday this week, and there is no sign that its dominance will dwindle any time soon, writes Daniel Price, head of social operations at Lost Boys.

The year ahead for advertising agencies
Shares
Share

1 The year ahead for advertising agencies

The most successful businesses will be those that remove their self-imposed shackles and aspire to make culture, not just 30-second ads.

Just published