Heineken to feature James Bond in ads

Be the first to comment
Daniel Craig: as James Bond in Quantum Of Solace
Daniel Craig: as James Bond in Quantum Of Solace

Heineken is once again tying up with the James Bond franchise, in a move that will feature the film's character, played by Daniel Craig, feature in its ads for the first time.

The global campaign will launch in September to coincide with the release of 'Skyfall', the latest film in the franchise, which stars Craig as Bond. Heineken has been a partner of the James Bond franchise since 1997.

It will be themed around the brewer's 'Open Your World' campaign, which is into its second execution following its launch last year.

Heineken will again invest heavily in digital and will drive activity through its global Facebook page.

Heineken chief commercial officer Alexis Nasard said: "The trust that we have built has allowed us to take the partnership to a new level by linking Skyfall directly with global 'Open Your World' campaign. We are confident our activation plan will ignite the conversation with our consumers and film viewers."
 
Michael G. Wilson and Barbara Broccoli, the Skyfall producers added: "The level of collaboration with Heineken is unprecedented."

SUBSCRIBE TO CAMPAIGN

Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.

SUBSCRIBE

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Happy 12th birthday, Facebook - what's next for the world's most powerful tween?
Share

1 Happy 12th birthday, Facebook - what's next for the world's most powerful tween?

The social network celebrates its latest birthday this week, and there is no sign that its dominance will dwindle any time soon, writes Daniel Price, head of social operations at Lost Boys.

The year ahead for advertising agencies
Shares
Share

1 The year ahead for advertising agencies

The most successful businesses will be those that remove their self-imposed shackles and aspire to make culture, not just 30-second ads.

Just published