Google releases Chrome for mobile

Google has launched a smartphone and tablet version of Chrome for Android devices, to boost the browser's growing popularity around the world.

Google: updates mobile services
Google: updates mobile services

Chrome for Android, which is in beta, is only available for the latest version of the operating system, dubbed "Ice-cream Sandwich".

Sundar Pichai, senior vice president for Chrome and apps at Google, wrote on the company's blog that like the Chrome for desktop, the mobile version is focused on "speed and simplicity".

It also enables users to sync the browser across various devices, access tabs and sync bookmarks. Users can also swipe through web pages using touch-screen technology.

Google Chrome launched in 2008. During the past year Google has heavily marketed the product to consumers.

At the end of 2011, Chrome overtook Firefox, to take the second-highest market share of browsers globally, at 25.69%, according to StatCounter estimates.

Microsoft Internet Explorer is still the most popular browser, with an estimated 50% market share.

Last month, Google chose to demote Chrome in its own search rankings, after it was found to be flouting its own Webmaster rules about using external links in a sponsored blog campaign.

Follow Sarah Shearman on Twitter @Shearmans

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now


BBH deputy ECD Caroline Pay exits

1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

Just published