Cravendale 'magic potato h'okay' by Wieden & Kennedy London

In the ad, they sit at a breakfast table talking about a free backpack Kermit received from Cravendale. The free backpacks are being promoted on-pack and also through online activity and a cinema ad.

The eight-week promotion is part of a tie-up between Cravendale and The Walt Disney Company negotiated by the Aegis Media agencies Carat and JJP, and Disney’s ad sales arm, Disneymedia+.

Through www.themilkmatters.co.uk, Muppets fans can download stickers to print and then upload photos of the stickers on cartons of Cravendale to win tickets for VIP screenings of the film.

The ad was created by Hollie Walker and Freddie Powell, and directed by Kirk Thatcher through Soapbox Films.

Credits

Director of milk & cream brands
Senior brand manager
First airdate
Agency
Creative directors
Agency producer
Media planning
Production company
Director
Production co producer
Offline editors
Post production
Lead flame artist
Sound studio
Engineer

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