Lightning strikes twice

campaignlive.co.uk, Thursday, 09 February 2012 08:00AM

Usain Bolt gets around.

When he's not ripping up the race track, he's running from one brand endorsement to the next in record speed. And who can blame him? The man can't just outrun his fellow athletes, he can act the pants off them too, as evidenced in his star turn in DDB UK's Virgin Media swan song. He's also in the latest Jamaica Tourist Board spot, where his sprints around the island and, you've guessed it, does his famous lightning pose. And that's just the beginning. According to his Twitter feed, he's also going to be in Visa's next campaign. Let's hope Bolt has time in his busy schedule to squeeze in some training for the Olympics.

This article was first published on campaignlive.co.uk

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