British Airways 'the race' by BBH

It will be accompanied with a "making of" video online, and supported by outdoor, print and online ads. The print executions will launch on? 10 February.

The 60-second TV ad, created by Bartle Bogle Hegarty, takes a light-hearted look at the build-up to the London 2012 Olympic and Paralympic Games through the eyes of a little girl, whose bag races against luggage from other nations to make it to the arrivals hall first.

The work was created by Matt Moreland and Chris Clarke. It was directed by Neil Gorringe through Moxie Pictures.

Credits

TV creative credits
Marketing director
Campaign project manager
BBH creative team
BBH creative director
BBH producer
BBH assistant producer
BBH team manager
BBH team director
BBH strategy director
BBH strategic business lead
Production company
Director
Post production
Editor/editing house
Print creative credits
Marketing director
Campaign project manager
Campaign project manager
BBH creative team
BBH creative director
BBH assistant producer
BBH team manager
BBH team director
BBH strategic business lead
BBH strategy director
Photographer
Exposure
OOH

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