Clarks launches AR campaign for Spring collection

Footwear brand Clarks is launching its first ever augmented reality campaign at the end of the month to promote its women's Spring/Summer collection.

Clarks AW 2011 campaign
Clarks AW 2011 campaign

The campaign includes four videos for the brand’s ‘hero styles’, which include ‘Bodkin Bay’, ‘Henderson Sky’, ‘Dollar Craze’ and ‘Scent Bottle’.

Clarks is using Aurasma's technology to make the content more easily discoverable via its press ads.

As long as a smartphone or tablet user has the Aurasma Lite app, they can 'film' the ad with their device's camera to trigger the video content.

Users will be able to click through from the videos to the Clarks website in order to continue browsing.

The Aurasma app is available on iPhones, iPads and high-powered Android smartphones.

Clarks claims to be the first UK footwear brand to experiment with the Aurasma technology, which is gaining traction in other sectors with brands including Marks & Spencer adopting the technology.

Follow Matthew Chapman at @mattchapmanUK

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Flexible working rules at Dentsu Aegis

Fancy working for a company that cares about your work/life balance and focuses on your performance rather than the time spent at your desk?

The top 10 brands favoured by Remainers and Brexiters
Shares0
Share

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Just published