Google to launch 'own-brand entertainment hardware'

Google is developing an own-brand, home-entertainment system that streams music wirelessly through the home, according to reports.

Google: reported to be launching a home-entertainment system
Google: reported to be launching a home-entertainment system

The launch of such a device would mark the first time Google has designed and marketed a consumer electronic device under the Google brand.

Google has declined to comment on the speculation that was kicked off by a Wall Street Journal story.

News of the device is based on a filing with the Federal Communications Commission, with testing due to take place in Google's Mountain View headquarters in California and three other cities.

Up until now, Google's forays into hardware have been restricted to opening up its Android mobile operating system to mobile manufacturers, and the launch of its Google TV platform, which is being made available on LG and Sony devices.

News of the rumoured home-entertainment system comes after Google agreed to buy mobile phone business Mobile Mobility in August for $12.5bn (£7.7bn) in order to boost its hardware capabilities.

Follow Matthew Chapman at @mattchapmanUK

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Look out for the invisibles and introverts in your agency
Share

1 Look out for the invisibles and introverts in your agency

By cultivating a clubbable culture, agencies are ostracising talented introverts, writes Andy Jex, the executive creative director at Saatchi & Saatchi London.

Brexit reaction: Ad industry rocked by UK vote to leave EU
Shares0
Share

1 Brexit reaction: Ad industry rocked by UK vote to leave EU

Senior figures from across the UK's advertising industry have reacted with shock and dismay after the country voted to leave the European Union.

Just published