MG OMD on alert as Mitsubishi UK reviews media business

Mitsubishi UK has called a pitch for its media planning and buying account, currently held by Omnicom agency Manning Gottlieb OMD.

Mitsubishi: electric Miev city car
Mitsubishi: electric Miev city car

MG OMD has held the account since 2001, when it was valued at £6m, following Mitsubishi UK's split from full-service agency Roose & Partners.

Agencies interested in the account have been asked to provide a one-pager saying why they are the agency for the car marque by 2 March.

A spokeswoman for Mitsubishi UK said MG OMD would repitch. A spokeswoman for MG OMD had not returned requests for comment by the time of publication.

Mitsubishi has lost ground in recent years to other car manufacturers and has struggled to emulate the 1990s success of the Space Wagon and Space Runner models.

According The Society of Motor Manufacturers and Traders, Mitsubishi had a market share of just 0.51% in 2011, down a fifth compared to 2011 and lagging other Japanese brands such as Honda (2.61%) and Toyota (3.79%).

Follow Maisie McCabe on Twitter @MaisieMcCabe

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Omnicom shuts M2M in UK after account losses
Share

1 Omnicom shuts M2M in UK after account losses

Omnicom has shut its media agency M2M in the UK following a string of account losses and Alistair MacCullum, the chief executive of M2M, is stepping down.

Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published