Co-operative Food to launch digital and print customer magazine

The Co-operative Food is launching a bi-monthly in-store customer magazine and a bi-monthly digital magazine on 14 March.

The Co-op: prepares to launch customer magazine
The Co-op: prepares to launch customer magazine

Co-operative Food magazine, published by River, will have a print run of one million.

It will be available for free in all Co-operative food stores and other Co-operative societies including Midcounties, Midlands and Anglia Regional.

The magazine will carry advertising from suppliers and a digital version will be available to view on The Co-operative Food website.

Content will include simple meal ideas for convenience cooks or more complex meals for more experienced cooks and will support the brand's 'Good With Food' positioning and reinforce its value messaging.

Helen Nunn, head of marketing at The Co-operative Food, said: "The Co-operative Food magazine is a key element of our brand marketing programme to highlight our value proposition focused on delivering 'Big Deals Within Easy Reach'.  

"In-store magazines are proven to drive sales and our multi-channel approach will ensure maximum reach for our content by allowing us to communicate with our customers on a number of different levels."

River won the account after a competitive pitch and will handle both the print and online version of the magazine as The Co-operative attempts to capitalise on the public's increasing use of mobile to consume content.

Follow Matthew Chapman at @mattchapmanUK

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
BBH deputy ECD Caroline Pay exits
Share

1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

Agencies' anger at failure of Stronger In campaign
Shares0
Share

1 Agencies' anger at failure of Stronger In campaign

"We failed the country, we could and should have done better." So says one senior advertising executive involved in the Britain Stronger In Europe campaign.

Just published