Foster's hands Partridge a second series

Heineken UK is set to air a new series of Mid Morning Matters with Alan Partridge through its Foster's comedy website.

Foster's: Partridge gets his second series
Foster's: Partridge gets his second series

The brewer has confirmed that Baby Cow productions have been commissioned to produce a second series of the Foster's internet series, featuring Steve Coogan’s hapless broadcaster character.

The new series will return exclusively this summer to www.fostersfunny.co.uk. It follows collaborations with Vic and Bob’s Afternoon Delights and the Fast Show.

Foster’s brand director Gayle Harrison said the series "resonated exceptionally well with our target audience".

"The first series of Mid Morning Matters was a huge success, attracting over 3m hits and universal acclaim," she added.

Foster’s is a major sponsor of comedy in the UK with a sponsorship portfolio that includes the Foster’s Edinburgh Comedy Awards, the British Comedy Awards and Original Comedy programming on Channel 4.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
The top 10 brands favoured by Remainers and Brexiters
Shares0
Share

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Just published