In association with
Coca-Cola 'move to the beat' by Mother
Campaign Work, Thursday, 16 February 2012 04:52PM
Coca-Cola has launched its "move to the beat" Olympics campaign, fronted by the music producer Mark Ronson.
Last year, Coke invited teenagers to attend a free festival-style gig featuring Ronson and Katy B. Footage from the event is being released in 30- and 60-second formats, as well as in two- and four-minute versions.
The commercial will première with a two-minute spot during the 2012 Brit Awards on 21 February. Additional footage from the event will be used to create a music video for the song featured in the commercial, Anywhere In The World, which was written by Ronson and Katy B, and will be released as a single in May.
The gig also appears in a series of webisodes and a documentary that follows Ronson on his journey around the world. A 30-minute edit of the documentary was broadcast on Channel 4 on 15 February and will be available on 4oD in the spring.
The work was created by Mother London and directed by Kim Gehrig.
This article was first published on Campaign Work
- Senior Digital Designer Twist Recruitment £35000 - £42000 per annum + benefits, City of London
- Digital Executive - Fluent French & Dutch Barclay Meade £200 - £250 per day, Berkshire
- SEO Consultant The Little Black Book Agency £20000 - £25000 per annum, Greater Manchester
- Interactive / Digital Designer The Little Black Book Agency £25000 - £35000 per annum, Greater Manchester
- Digital Account Executive The Little Black Book Agency £16000 - £18000 per annum, Lancashire
- Samsung calls global advertising and media review
- British Airways moves paid search account to Forward3D
- Watch the first YouTube clip, nine years on
- M&C Saatchi's Enyi Nwosu takes global role at Mindshare
- Post Office reviews advertising, DM and digital accounts
- Karmarama grabs Coppafeel! breast cancer charity account