UKOM/Nielsen Top 50 online brands data dashboard: January 2012

Google remained the top online brand in January with 34.8 million unique users, according to the latest UKOM/Nielsen data.

Site visits: Google retained its top online brand status last month
Site visits: Google retained its top online brand status last month

click here to enlarge data dashboard

With January sales replacing Christmas as the driver of visits to retailer sites, the number of unique UK visitors to Tesco and John Lewis dropped by more than 4%.

Amazon, however, experienced a 4.7% increase in visitors to nearly 20 million, with eBay up 4% and Marks & Spencer up 2.5%.

UKOM/Nielsen Top 50 online brands - January 2012
Rank Brand Unique UK visitors (millions) Month-on-month % change
    Jan-12 Dec-11
1 Google  34.8 34.8 0.0%
2 Facebook  25.9 26.3 -1.5%
3 MSN/WindowsLive/Bing  25.7 24.7 4.0%
4 BBC  20.4 22.0 -7.3%
5 Yahoo!  20.0 21.0 -4.8%
6 YouTube  20.0 19.8 1.0%
7 Amazon  19.9 19.0 4.7%
8 eBay  18.2 17.5 4.0%
9 Microsoft  16.5 17.3 -4.6%
10 Wikipedia  16.3 14.5 12.4%
11 Apple  13.3 13.4 -0.7%
12 Ask Search Network  13.3 12.3 8.1%
13 Associated Newspapers  9.6 10.2 -5.9%
14 Blogger  9.3 9.1 2.2%
15 Tesco  8.1 8.5 -4.7%
16 Sky Portal  7.8 8.4 -7.1%
17 Groupon  7.7 8.2 -6.1%
18 AOL Media Network  7.6 7.5 1.3%
19 Argos  7.4 7.3 1.4%
20 Skype  7.3 6.9 5.8%
21 Directgov  6.9 6.6 4.5%
22 PayPal  6.3 6.1 3.3%
23 Twitter.com  6.1 7.1 -14.1%
24 Money Saving Expert  6.0 5.8 3.4%
25 Glam Media  5.6 5.7 -1.8%
26 BT  5.2 5.1 2.0%
27 Guardian.co.uk  5.2 5.1 2.0%
28 The National Lottery  5.2 4.9 6.1%
29 Virgin Media  5.1 4.9 4.1%
30 About.com  5.0 4.9 2.0%
31 Fox Interactive Media  4.9 4.8 2.1%
32 NHS  4.8 4.8 0.0%
33 News Corp. Newspapers  4.8 4.7 2.1%
34 Telegraph  4.7 4.6 2.2%
35 TripAdvisor  4.5 4.6 -2.2%
36 ASDA  4.5 4.5 0.0%
37 NetShelter  4.4 4.3 2.3%
38 YELL.com  4.4 4.2 4.8%
39 IMDb - Internet Movie Database  4.2 4.0 5.0%
40 Marks & Spencer  4.1 4.0 2.5%
41 Lloyds TSB  4.0 3.8 5.3%
42 ITV.com  3.8 3.7 2.7%
43 Orange  3.8 3.4 11.8%
44 Shopzilla.com Network  3.7 3.3 12.1%
45 Zynga  3.7 3.2 15.6%
46 Channel 4  3.6 3.2 12.5%
47 WikiAnswers  3.6 2.9 24.1%
48 Play.com  3.4 2.8 21.4%
49 eHow  2.7 2.7 0.0%
50 John Lewis  2.1 2.2 -4.5%

Source: UKOM/Nielsen

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

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