First Direct seeks customer dialogue with relaunched site

HSBC-owned bank First Direct has relaunched its customer website, as it moves to increase its online dialogue with consumers.

First Direct: relaunched website includes interactive tools and guides
First Direct: relaunched website includes interactive tools and guides

The bank is keen to replicate its telephone customer-service success through digital channels. As a result, it created a beta testing site, firstdirectLab, through which consumers were able to give thoughts and opinions on how its website could be improved.

The new site, which goes live today (20 February), will include a series of new interactive tools and guides helping customers to make financial decisions on products such as loans and mortgages (below).

First Direct has also added "share" tools and information about its social media communities on sites such as Facebook and Twitter, as well as a "brand" area detailing "what makes First Direct tick".

Natalie Cowen, head of brand at First Direct, said: "We wanted to create a space for our customers to take online banking beyond a purely transactional relationship and create more of a first direct community – in short, creating 'online banking with chemistry'."

She added that the site would continue to be updated over the coming months, to include greater "self-service functionality" and improvements to its online banking service.

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
BBH deputy ECD Caroline Pay exits
Share

1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

Agencies' anger at failure of Stronger In campaign
Shares0
Share

1 Agencies' anger at failure of Stronger In campaign

"We failed the country, we could and should have done better." So says one senior advertising executive involved in the Britain Stronger In Europe campaign.

Just published