Grazia releases bespoke edition to celebrate London Fashion Week
By Nick Batten, campaignlive.co.uk, Tuesday, 21 February 2012 12:14PM
Fashion magazine Grazia has launched its spring collector's edition, the Big Fashion Issue, to mark London Fashion Week, with ads from brands including Jimmy Choo, YSL and LG.
Grazia readers were given a chance to comment, influence and vote on the editorial selection process. Even the front cover has been chosen by readers.
Advertisers such as Jimmy Choo, Les Petites, YSL, Dune and Swarovski have taken out ads in the collector's issue, which has 45% more ad pages, year on year.
Additionally, the 'Grazia Fashion Issue…Live!' online documentary series has been capturing the creation of the issue.
Grazia claims it is the first truly interactive, social experiment undertaken by a print product – accessible across all Grazia' s platforms, including graziadaily.co.uk, YouTube and Facebook.
Abby Carvosso, managing director of Bauer Magazines lifestyle, said: "London Fashion Week is a big event in the calendar of fashion-conscious upscale women and Grazia is celebrating it with a collector's issue with a twist.
"The LG Mobile sponsored 'Grazia Fashion Issue…Live!' series gives our readers an additional level of exclusive content and demonstrates the depth of interaction advertisers can have with their audiences through Bauer's influential brands."
Stephen Gater, consumer marketing director at LG electronics, said that LG's involvement with the project represented its commitment to combining style and technology.
He added that the Grazia London Fashion Week issue and the accompanying documentary series was "a great platform for us to pursue this commitment."
This article was first published on campaignlive.co.uk
- Senior Digital Designer Twist Recruitment £35000 - £42000 per annum + benefits, City of London
- Mid Weight Graphic Designer - Consumer agency JEFFERSON £28-35k plus benefits, SE Surrey
- Category Insight Manager - 12 mths contract Tarsh Lazare Marketing Recruitment c.£50K-£56K + Benefits + Generous Bonus, Herts/North of London
- Senior Digital Delivery Manager Harvey Nash £55000 per annum + package, Nottingham
- Assistant Buyer - Global Tech Brand Aquent Up to £49,000 Dependent on Skills and experience, London
- Evian baby Spider-Man 'rescues' fans with Twitter answers
- YouTube reveals user habits to appeal to 'older' marketers
- Pitch update: eBay's media contest, DFS and 2 Sisters Food Group
- Three's pony and cats with thumbs top the cute Easter ad chart
- McCann wins Qatar Financial Centre brief
- Metro launches content agency