Aston Martin secures first brand tie-up with Hackett

Aston Martin is allowing menswear brand Hackett to give away one of its cars as part of a global campaign, in the first such initiative by the automotive marque.

Hackett: giving away free Aston Martin
Hackett: giving away free Aston Martin

The offer of a chance to win an Aston Martin V8 Vantage Coupe will be part of Hackett’s 'Essentially British’ campaign.

Hackett customers who make a purchase from the menswear retailer’s spring/summer collection will be entered into the prize draw.

The campaign will break this week with in-store activity, a dedicated microsite, online ads and social-media activity. Shopper marketing agency B Street is handling the push.

The promotion will run in more than 70 Hackett outlets across 10 countries. These will comprise the UK, France, Spain, Germany, Ireland, Belgium, Holland, Switzerland, the UAE and Kuwait.

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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