Information Arts founder quits for angel investments

Simon Lawrence is to pursue angel investment opportunities in business and consumer data companies after quitting his role as chief executive of Information Arts.

Simon Lawrence: stands down as chief executive of Information Arts
Simon Lawrence: stands down as chief executive of Information Arts

Lawrence had led the business-to-business data and analysis provider since founding it in 1999, staying on after selling up to US marketing services giant Harte-Hanks in September 2010.

He left the company at the end of January with a non-compete agreement in place until September.

Lawrence told Brand Republic he was keen to provide investment and expertise to other companies in the data sector.

He said: "I remember from when I started out how hard it was to get access to a relatively small sum of money, say £50,000."

Lawrence added that he believed companies were still having similar problems today in an environment where banks had tightened lending.

He said of his decision to step down:  "I am extremely proud of how far Information Arts has come – I set out to create a gold standard for B2B data services and I believe that Information Arts has irrevocably achieved this."

Information Arts has offered data insight for clients including Shell, Cisco, Vodafone and Xerox.

Follow Daniel Farey-Jones on Twitter @danfareyjones


Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Omnicom shuts M2M in UK after account losses
Share

1 Omnicom shuts M2M in UK after account losses

Omnicom has shut its media agency M2M in the UK following a string of account losses and Alistair MacCullum, the chief executive of M2M, is stepping down.

Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published