QXL in auction deal with Coca-Cola

Online auction company QXL and Coca-Cola have struck a deal which means bidders will be able to use “Coke credits” to pay for goods.

LONDON (Brand Republic) - Online auction company QXL and Coca-Cola have struck a deal which means bidders will be able to use “Coke credits” to pay for goods.

The two companies are developing a new promotional auction site called cokeauction.co.uk, where online shoppers who register will be given 500 Coke credits. They can also collect credits from special ring pulls or labels from Coke cans and bottles.

Customers can also bid on the site to have their face on the Coca-Cola sign at Piccadilly Circus in London. The promotion, aimed at teenagers, will kick off in August.



Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published