Angry Birds to open official theme park

Angry Birds, the digital game, is set to become a physical attraction as the game's owner, Rovio, prepares to launch a branded theme park in Finland.

Angry Birds: gets its own official theme park in Finland
Angry Birds: gets its own official theme park in Finland

Rovio, the entertainment media company behind Angry Birds, will take over Särkänniemi Adventure Park in Tampere, Finland – the country where the game was created.

The park will be aimed at children and families, and will be designed in the same style as the world’s leading amusement parks, according to Rovio.

Harri Koponen, executive vice president of licensing and merchandising at Rovio, said Angry Birds Land will be "the first of several Angry Bird parks around the world".

Miikka Seppälä, managing director, Särkänniemi Adventure Park, said: "We wanted to create a unique themed area and associate it with a strong and well-known brand."

The park does not have an official opening date, but Rovio has stated that Särkänniemi Adventure Park’s summer season opens on 28 April. Consumers will be able to see previews of Angry Bird Land during construction on the park's website and Facebook page.

Rovio claims this is the "world's first" Angry Birds adventure park, however, an unofficial Angry Birds theme park was opened in September last year, in the Hunan province of China. It is understood the park was created without the permission of Rovio.

Google jumped on the Angry Birds bandwagon in August last year, stepping up its rivalry with Facebook by moving into social gaming and installing a games page on Google+, which featured the Rovio game.

Follow Loulla-Mae Eleftheriou-Smith on Twitter @LoullaMae_ES

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
The top 10 brands favoured by Remainers and Brexiters
Shares0
Share

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Just published