Jonathan Allan, sales director at Channel 4 tells Media Week that the heavy lifting of the recent restructure is now complete and the media owner is now ready to go to market in a new way.
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Behavioural economics is defined as: human understanding for business advantage.
By cultivating a clubbable culture, agencies are ostracising talented introverts, writes Andy Jex, the executive creative director at Saatchi & Saatchi London.