Scott Logie promoted to senior role at St Ives

Scott Logie, the managing director of Occam, has been promoted by parent company St Ives to a group-wide strategic marketing director role.

Scott Logie: chairman of the DMA is promoted at St Ives
Scott Logie: chairman of the DMA is promoted at St Ives

Logie will be responsible for driving new business within retail, publishing and commercial markets and ensuring new and existing clients are offered a fully integrated marketing solution and return on investment, by utilising the 13 divisions under the St Ives Group umbrella.

The group offers a range of services from printing, print management, creative solutions, data marketing and insight and IT consultancy.

Logie’s previous role include strategy director at Occam and head of research, data and analysis at Bank of Scotland.

Logie, who is also chairman of the Direct Marketing Association, said: "I am excited to enter this new role and to lead and develop the St Ives Group through my collective experiences."

The news follows St Ives’ acquisition of market research consultancy Incite Marketing Planning this week.

Occam was acquired by St Ives in 2010.

Follow Daniel Farey-Jones on Twitter @danfareyjones

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published