Global's Classic FM in £1m deal with Nissan

Nissan has signed a £1m partnership with Global Radio to sponsor John Suchet's morning show on Classic FM from April, as well as Classic FM's live events.

John Suchet: Classic FM host
John Suchet: Classic FM host

The partnership, which was planned and bought by Omnicom's Manning Gottlieb OMD, will include sponsorship of Classic FM Live events at the Millennium Centre in Cardiff this month, and the Albert Hall in London in April and September.

Nissan's Micra and Note models will be the headline sponsors of John Suchet's weekday morning show on Classic FM between 10am and 1pm, from 23 April for six months, and the partnership will be supported by print and online activity.

NS&I sponsors the Hall of Fame hour on the programme between 9am and 10am.

The creative work has been devised by ad agencies TBWA\ and DNA.

The Classic FM deal follows TV, radio, print and online marketing to support the launch of the Nissan Micra Dig-S in 2011.

Grainne Arnold, advertising and media manager at Nissan, said: "Classic FM and their live events provide the scale and breadth of touch points we are looking for to reach our audience across 2012.

"Our creative will showcase the benefits of Micra and Note's uncompromising efficiency, which we think will resonate perfectly with the Classic FM listener and their uncompromising passion for the station."

Follow Maisie McCabe on Twitter @MaisieMcCabe

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
BBH deputy ECD Caroline Pay exits

1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

Agencies' anger at failure of Stronger In campaign

1 Agencies' anger at failure of Stronger In campaign

"We failed the country, we could and should have done better." So says one senior advertising executive involved in the Britain Stronger In Europe campaign.

Just published