In the French capital, McDonald’s and BETC gave passers-by the opportunity to have their photo taken and integrated into the chain's new outdoor print campaign. Participants left with a personalised version of the picture, with their own face on it.
The event was filmed and can be viewed at http://youtu.be/iUYD0R5nOGc.
The work was written by Arnaud Assouline and art directed by Benjamin Le Breton. The photographer was Laurent Seroussi.