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In the French capital, McDonald’s and BETC gave passers-by the opportunity to have their photo taken and integrated into the chain's new outdoor print campaign. Participants left with a personalised version of the picture, with their own face on it.

The event was filmed and can be viewed at http://youtu.be/iUYD0R5nOGc

The work was written by Arnaud Assouline and art directed by Benjamin Le Breton. The photographer was Laurent Seroussi.

This article was first published on Campaign Work

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