The Army 'Do more. Be more' by Publicis London

The spot is supported by social media ?activity by AKQA that invites users to work alongside TA soldiers to ?complete a mission.

The ad was written by Ed Robinson, art directed by Dave Hillyard and directed by Finn McGough through Rogue Films.

Credits

Executive creative director
Art director
Copywriter
Account director
Agency producer
Photographer
Director/ production co
Sound design
Social media/digital
Senior account director
Project manager
Senior strategic planner
Associate creative director
Concepting team
Technical delivery manager
Media planning/buying
Regional activation

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