The Army 'Do more. Be more' by Publicis London

The spot is supported by social media ?activity by AKQA that invites users to work alongside TA soldiers to ?complete a mission.

The ad was written by Ed Robinson, art directed by Dave Hillyard and directed by Finn McGough through Rogue Films.


Executive creative director
Art director
Account director
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Director/ production co
Sound design
Social media/digital
Senior account director
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Associate creative director
Concepting team
Technical delivery manager
Media planning/buying
Regional activation

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