Dulux 'home improvement by Dulux' by BBH

The TV and print campaign, which is supported by digital and PR, highlights how a newly decorated space improves not only the physical space aesthetically but also people’s relationships in it.

A tired bedroom is transformed into a "boudoir", which improves a young couple’s relationship; a child’s bedroom turns into a "jungle", allowing the parents to sleep in for longer; and a "mancave" is created to give a couple their own space.

The work was created by Alex Ball and Rob Ellis, and directed by Paul Gay through Waspface.