In association with
O2 'things are changing' by VCCP
Campaign Work, Monday, 12 March 2012 04:32PM
O2 has launched a multimillion-pound advertising campaign.
The 60-second TV ad, which uses a new version of the track Little Boxes, highlights how technology is changing people’s lives.
It uses what it claims is the world’s first voice-activated website, enabling users to access an O2 Guru who can take them through the array of new services.
The outdoor work uses augmented-reality technology and targets people by playful use of the soundtrack.
This article was first published on Campaign Work
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