Starbucks 'names' by AMV BBDO

Campaign Work, Wednesday, 14 March 2012 02:23PM

Starbucks launched its biggest-ever advertising campaign in the UK, inviting customers to come into a store before noon on 14 March to receive a free latte.

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    starbucks_poster.jpg

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The campaign began with a TV ad that ran during a primetime slot. It was also seeded online.

Supporting activity included a promotion, inviting customers to come into a Starbucks store and "introduce themselves" in order to receive their complimentary drink.

This article was first published on Campaign Work

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