The work, created by Saatchi & Saatchi, marks the first appearance from Bolt in his role as Visa Europe’s "innovation ambassador".

The TV ad, which launched across Europe on 17 March, also includes cameo appearances from athletes who are part of "Team Visa Europe".

Set to a soundtrack of Hundred Mile High City by Ocean Colour Scene, the "flow faster" ad depicts Bolt arriving at a London airport and then racing across the city.

The work was written by Laurence Quinn and Oliver Wolf and art directed by Mark Norcutt
and David Goss. It was directed by Traktor through Partizan. Post-production was by The Moving Picture Company.

This article was first published on Campaign Work


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