Coke launches first new bottle size in almost 20 years

Coca-Cola is launching a pocket-sized bottle across its three cola brands this spring, marking the first bottle launch since its 500ml bottles went on sale in 1993.

Coca-Cola: unveils 375ml bottle size
Coca-Cola: unveils 375ml bottle size

The launch of the 375ml Coca-Cola, Diet Coke and Coke Zero bottles will be supported by an ad campaign created by ad agency Mother, which will use Coca-Cola’s 'Open Happiness’'strapline.

A spokesman for Coca-Cola Great Britain said the introduction of the new bottle size followed research that found people wanted another option alongside the 330ml can and 500ml bottle.

The outdoor campaign, which was planned and bought by Vizeum, will include six-sheets and T-sides on buses. In-store point-of-sale activity will promote the new bottles at storefronts and chillers.

Zoe Howorth, market activation director, Coca-Cola Great Britain, said: "We're pleased to be responding to consumer demand and launching our first new on-the-go pack size in almost 20 years, building on our commitment to growing the choice of Coca-Cola products available.

"The new 375ml MyCoke bottles offer consumers a handy, pocket size Coca-Cola, Diet Coke or Coke Zero to satisfy their thirst at great value."

The bottle will be produced in Coca-Cola's PlantBottle packaging, which is made from 22.5% plant-based materials and up to 25% recycled plastic.

Follow Maisie McCabe on Twitter @MaisieMcCabe


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Omnicom shuts M2M in UK after account losses
Share

1 Omnicom shuts M2M in UK after account losses

Omnicom has shut its media agency M2M in the UK following a string of account losses and Alistair MacCullum, the chief executive of M2M, is stepping down.

Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published