NSPCC names Mike Parker as marketing chief

Children's charity the NSPCC has hired ex-Channel 4 sales strategist Mike Parker as interim fundraising director to lead its consumer-facing marketing activity.

Mike Parker: joining NSPCC as marketing director
Mike Parker: joining NSPCC as marketing director

Parker, who takes up his role this week, replaces Paul Amadi, who left to become director of funding at Diabetes UK. While Amadi was at the NSPCC, the charity led a series of marketing drives focusing on its ChildLine helpline service.

The appointment comes as the NSPCC gears up for an adult-focused campaign, encouraging people concerned about the safety or welfare of children to contact the charity.

Parker left C4 last year after a 20-year tenure there. He became the broadcaster’s head of strategic sales and commercial marketing in 2000.

The NSPCC spends about £4m a year on advertising. It recently moved away from campaigns based on ‘shock tactics’ to encourage consumers to engage with the brand.

Topics

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Look out for the invisibles and introverts in your agency
Share

1 Look out for the invisibles and introverts in your agency

By cultivating a clubbable culture, agencies are ostracising talented introverts, writes Andy Jex, the executive creative director at Saatchi & Saatchi London.

Agencies' anger at failure of Stronger In campaign
Shares0
Share

1 Agencies' anger at failure of Stronger In campaign

"We failed the country, we could and should have done better." So says one senior advertising executive involved in the Britain Stronger In Europe campaign.

Just published