Waitrose launches Easter ad starring 10-year-old 'Heston'

By Matthew Chapman, campaignlive.co.uk, Tuesday, 20 March 2012 12:36PM

Waitrose's Easter television campaign will star a 10-year-old from Essex who plays a "mini" Heston Blumenthal, in a flashback to the 1970s.

Waitrose: Easter TV ad stars a 1970s mini Heston Blumenthal

Waitrose: Easter TV ad stars a 1970s mini Heston Blumenthal

The 30-second execution, created by Bogle Bartle Hegarty (BBH), will feature the celebrity chef reminiscing about his childhood to push the supermarket's Earl Grey and Mandarin Hot Cross Buns.

The TV ad will launch tomorrow (21 March) and marks Haydon Gill's first acting role, after he was picked ahead of hundreds of other applicants.

Waitrose's hot cross buns are soaked in Earl Grey tea and contain sultanas, California raisins, orange zest and mandarin extracts.

Waitrose.com is working on an ongoing basis with Mumsnet to target the forum's community of mothers, after the two brands signed a strategic partnership.

Follow Matthew Chapman at @mattchapmanUK

This article was first published on campaignlive.co.uk


You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs