Puma 'Social 2012' by Droga5

The ad, which follows the "after hours athlete" work, highlights the threat reality TV poses to young people and juxtaposes audio clips from made-up reality shows with clips of people having fun with friends. The ad aims to highlight the irony of watching reality TV rather than living in reality.

It was directed by Fredrik Bond at MJZ. Post-production was by Absolute Post New York, music was by Squeak E Clean Productions and sound was by Nylon Studios New York.

Credits

Creative chairman
Executive creative directors
Associate creative directors
Head of integrated production
Agency producer
Strategy
Account director
Production company
MJZ
Director
Partners/executive producer
Producer
Editor
Assistant editor
Executive producer
Producer
Post production
Executive producer
Senior producer
Lead flame
Music title
Sound design
Designer

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