Direct Line’s Jamjar.com reports £1m car sales in first week

Jamjar.com, the online car retailer owned by Direct Line, has reported sales of £1m in its first week of trading.

LONDON (Brand Republic) - Jamjar.com, the online car retailer owned by Direct Line, has reported sales of £1m in its first week of trading.

The company said its website received 3m page impressions since its launch and the first car was sold within an hour of opening. The first car is due to be delivered this weekend.

The site was launched to appeal to consumers who felt they were being “ripped off” by car dealers, and who didn’t like having to haggle with showroom salesmen.

Jamjar.com claims to sell all UK-supplied cars at discount prices, with an average saving of 10-15%. The site also sells special offer cars at discounts of 20-30%, as well as rentals, breakdown and car insurance.

Jamjar.com is investing £15m in advertising and marketing in the coming year, including the funding of a motoring programme “The Real Car Show” on ITV.

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