New business leagues (23 March 2012)

campaignlive.co.uk, Thursday, 22 March 2012 12:00AM

No change in the creative league this week, while MPG Media Contacts boosts its billings with the Penguin Books media account.

Penguin Books: MPG Media Contacts will be responsible for UK media planning and buying across the bookseller’s diverse portfolio

Penguin Books: MPG Media Contacts will be responsible for UK media planning and buying across the bookseller’s diverse portfolio

Each week, Campaign publishes the agency New-Business Leagues across the creative and media sectors.

The attached tables rank agencies according to how much business they bring in as well as any accounts they lose.

They show the cumulative totals for new-business wins during the year, but a look back at previous weeks will give a snapshot of how agencies were doing up to that point in the year.

For a more detailed look at individual account wins, check out the account activity news feeds on Campaign and Brand Republic, or view the "New Business League" page on Brand Republic.

This article was first published on campaignlive.co.uk

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