Diageo chief quits early

Diageo chief executive John McGrath will step down four months earlier than expected in September.

LONDON (Brand Republic) – Diageo chief executive John McGrath will step down four months earlier than expected in September. Fresh from steering through the sale of the company’s Pillsbury food arm to US giant General Mills and merging its UDV spirits arm with the Guinness brewing division, McGrath will hand over to new chief executive Paul Walsh. He takes up his new role as non-executive chairman of Boots this week, with Lord Blyth, formerly chairman at Boots, already in place as non-executive chairman at Diageo.

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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