BP drops shield in favour of sun

BP launched its new logo today in a move which sees the end of the familiar green shield.

LONDON (Brand Republic) – BP launched its new logo today in a move which sees the end of the familiar green shield. The company’s new image -– a sun alongside the BP initials –- was developed with its environmental credentials in mind. It took a year for chairman John Browne to decide whether to axe the BP name altogether. The rebrand will cost the company £133m, spread out over two years as it revamps retail outlets all over the world.

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The top 10 brands favoured by Remainers and Brexiters
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1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

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