BP drops shield in favour of sun

BP launched its new logo today in a move which sees the end of the familiar green shield.

LONDON (Brand Republic) – BP launched its new logo today in a move which sees the end of the familiar green shield. The company’s new image -– a sun alongside the BP initials –- was developed with its environmental credentials in mind. It took a year for chairman John Browne to decide whether to axe the BP name altogether. The rebrand will cost the company £133m, spread out over two years as it revamps retail outlets all over the world.

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Omnicom shuts M2M in UK after account losses
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1 Omnicom shuts M2M in UK after account losses

Omnicom has shut its media agency M2M in the UK following a string of account losses and Alistair MacCullum, the chief executive of M2M, is stepping down.

Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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