Turkey of the Week - JWT London, Harvester

campaignlive.co.uk, Thursday, 29 March 2012 08:00AM

Anne Cassidy doesn't think JWT London's "junior chef" commercial does very much to improve Harvester's image:

"I would argue that being ordered around by a child make the chefs at the restaurant chain look like a bunch of patsies. The idea of having a little boy play the head chef in a kitchen might appeal to an audience of eight-year-olds (or perhaps that is the target audience?), but even younger viewers would expect a better script and more convincing acting."

This article was first published on campaignlive.co.uk

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